CIM Marketing
The mission of this working group is to promote interest in and use of the electric utility CIM and related standards. Marketing activities highlight the user-driven nature of the CIM User Group.
The CIMug Marketing Working Group organizes, coordinates, and implements the following activities:
- Strategically placed advertisements for the CIM and the CIM User Group
- Develop programs that will convey the importance of the CIM and standards in general at the executive level
- Identify and participate in events that may attract interest in the CIM
- Develop CIM and standards related educational programs
- Propose a marketing budget
- Coordinate with the UCAI marketing committee
- Memorialize and publish CIM user experiences
- Develop a newsletter
- Create the CIMug logo and characteristic insignias
- Develop marketing brochures, flyers, and other publicity materials
- Promote CIM and CIMug related activities and workshops
- Maintain and promote a list CIM compliant products and vendors
- Provide product advertising opportunities
- Provide training materials
- Promote the CIMug goals
- Promote the many benefits of CIMug membership
For more information, contact the current chairman of this group, Margaret Goodrich.
